Who We Are
Hall of Fame Beverages, Inc. is an innovative new lifestyle company dedicated to building long-term success both through the creation of a unique and recognizable brand name, and through the integration of commercial success with social awareness. Convinced that “success” in business has long been too narrowly defined, Hall of Fame Beveragees was founded by a group of visionary beverage industry executives who shared a common goal of leveraging the power of commerce in a way that was consistent with their desire to foster greater inclusion in the business world. Led by their President and Chairman of the Board, the well-known and accomplished Hall-of-Fame tailback, actor, entrepreneur, and social activist Jim Brown, the team of seasoned industry executives have set out to become one of the leaders in the beverage industry through developing, distributing and marketing their signature product lines.
Hall of Fame Beverages was formed to take advantage of the tremendous industry expertise and experience of a talented group of beverage industry professionals and create opportunities through the implementation of an exciting and innovative business plan. The Company aims to become a leader in the beverage industry through the creation, manufacture, distribution, and marketing of non-alcoholic beverages under its signature brand.
The Market
Globally, the energy drink market is expanding at a remarkable rate. Overall, U.S. Soft Drink Industry demand totaled $39.777 Million in 2005, accounting for approximately 57% of all domestic beverage demand (Source: IBIS World). The energy drink market is one of the most rapidly growing sectors in the industry, spurring a large portion of overall industry growth as the cola market becomes saturated. From 1998-2003, energy drink sales rose an estimated 465%. Tremendous growth is possible in this sector. For example, energy drink leader Red Bull has grown from humble beginnings as a niche beverage in Thailand in the mid-80s to a global phenomenon. Since entering the U.S. in 1987, Red Bull has carved out a major market share and spawned an industry now worth more than $2 Billion. This is an incredibly dynamic market, characterized by high levels of fragmentation and fluctuation, and is therefore ripe with opportunity for a company like Hall of Fame Beverages, armed with a compelling concept as well as the team of qualified industry professionals to implement the Company’s aggressive growth strategy.
The target demographic of Hall of Fame Beverages is the group of some estimated 40 million 15-24 year-olds in the U.S. This highly desirable target demographic has an estimated purchasing power in excess of $500 Billion, and much of it is spent on food and beverages. The executives of Hall of Fame Beverages have a track record of success in reaching this often mercurial demographic, and the company has developed a comprehensive marketing strategy, complete with guerilla marketing tactics, street teams, sponsorships of special events, and strategic alliances with urban marketing companies.
